University at Buffalo School of Management

Lindsey Fritsch, BS '18, MS '19, was appointed a staff associate in the Risk Advisory Services Department at Freed Maxick. Kim Trieu, BS '19, was named marketing and product coordinator at Island Destinations. Lauren Wardynski, JD/ MBA '19, was promoted to associate in the Self-Insured and Insurance Defense Litigation Group at Kenney Shelton Liptak Nowak LLP. 2020s Steven Didas, MBA '20, joined Bob Evans Farms Inc. as associate brand manager. Audrey Hall, BS '12, CEL '20, president and owner of Eco Serve Pest Services, was honored as part of Buffalo Business First's 30 Under 30 list for 2020. David Torgerson, BS '17, MS '20, was appointed a Medicare STAR analyst at HealthNow New York Inc. Georgiana Franks, MBA '18, was named director at Sustena Group, a New York City-based firm that specializes in brand development, sales enablement and go-to-market deployment. Lindsay Goldman, BS '18, accounting analyst at Dragados USA, earned her Master of Science in Accounting from the Touro College Graduate School of Business. Jiwon Kim, BS '18, was appointed a wealth management product marketing analyst at JPMorgan Chase & Co. George Tibil, BS '13, MS '18, was promoted to assistant vice president of model risk validation at M&T Bank. Alumni Spotlight: Data storytelling at Netflix As you binge the latest hit on Netflix, scientists like Kamer Toker-Yildiz, PhD '14, are using data to optimize your experience—and that of its 183 million subscribers worldwide— and reach new audiences. "The most exciting part of my role is storytelling through data," says Toker-Yildiz, senior data scientist for growth and pricing. "In every project, I learn something new about how people behave, and it amazes me how even small things can make a big impact, which we wouldn't know without measuring." Toker-Yildiz joined the entertainment giant in 2017, working at the intersection of data science and marketing on campaigns for various Netflix productions. Last fall, she accepted her current role and a new challenge: using data science to help the streaming service grow in emerging markets. Her typical workday includes meeting with product managers, designers and engineers to brainstorm ideas to bring more value to customers beyond the content catalog—and, of course, measure the success of those ideas too. "Data cannot answer everything," says Toker-Yildiz. "The majority of our role is storytelling and how we interpret the data, so building and developing business intuition is equally important. That's something machines cannot replace." To read more of Toker-Yildiz's story, visit bit.ly/ub-tokeryildiz. 28 Buffalo Business Autumn 2020 Jason T. Daniels, JD/MBA '15, was named associate general counsel at Catholic Health and was voted onto the board of Buffalo Prenatal-Perinatal Network. Charles Schutt, BS '14, MS '15, assistant vice pres- ident and senior auditor at M&T Bank, was named to Buffalo Business First's 30 Under 30 list for 2020. Alex Schon, BS '15, MS '16, CPA, was named a supervising senior at the Connor Group. Dustin Snyder, EMBA '16, was promoted to director of people at Aurubis, a worldwide provider of non-ferrous metals. Mallory Barishman, BS '17, was named vice president of business operations at Arc Building Partners. Celine (Keefe) Krzan, MBA '17, was appointed public relations and content strat- egy associate at Shea's Performing Arts Center. Minal Singh, MS '17, joined marketing firm Crowley Webb as a data analyst. Daniel Franasiak, BS '17, MS '18, was promoted to Salesforce solution architect at NeuraFlash. Class Notes Franks Torgerson Goldman Wardynski Tibil Fritsch Trieu Franasiak Hall Schon Krzan Singh Daniels Schutt Didas

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