University at Buffalo School of Management

Spring 2021 Buffalo Business 25 CHANGING THE GAME "I'm the pink ele - phant in the room," says Alexandra Cartier, who is hard of hearing, summing up the frustration and isolation she sometimes feels during conversations. In meetings, for example, she may miss things as she turns to find the speaker and read their lips. Worse, during COVID-19, the necessity of mask-wearing makes reading lips impossible. Through Zaniology Consulting, Cartier assists organiza- tions with accessibility compliance and provides resources for communicating with people with disabilities in the workplace. To connect with other business owners, Cartier completed the Center for Entrepreneurial Leadership's Allstate Minority and Women Emerging Entrepreneurs program in 2018. "Everybody is a consultant, so I had to think about how to separate myself in the market," says Cartier, a serial entrepre- neur who also earned her BA from UB. "Who knows the market of people who are deaf or hard of hearing better? I understand what it's like to communicate with a language barrier and decided I needed to solve this problem." Cartier also founded Vü, a startup that aims to help every- one "join the conversation." Along with other products in the pipeline, Vü has one patent-pending technology ready for beta testing: the portable intelligent audio assistant, a pock- et-sized device that lights up to show where sound is coming from, provides audio-to-text transcripts and stores those trans- cripts on a secure cloud. "My company is about people helping people be people— to be independent, work independently and engage fully with others," she says. "This is a game-changer." TAKING CHARGE As a UB student, Katrina Jacobi, MSW/ MBA '12, volunteered as a Big Sister and interned in the HR department for Big Brothers Big Sisters of Erie County. The expe- riences confirmed her passion for helping others and established her niche working behind the scenes to help nonprofits run smoothly. Today, Jacobi serves as chief administrative officer for Western New York Independent Living (WNYIL), which provides an increasing range of services in 22 counties to empower individuals with disabilities. Among other tasks, she manages the agency's 90-plus grants and contracts, and coordinates the activities of its board, committees and senior leaders. "WNYIL was started by college students with disabil- ities who were sick of facing discrimination and lack of access, and decided to make their own opportunities," she says. "We're an eclectic organization, with the ability to create any service, whether one person or 1,000 people want it—as long as it allows individuals with disabilities to take charge of their lives." OVERCOMING OBSTACLES From her first jobs as an athletic trainer and physical therapist to her current role leading Visually Impaired Advancement (VIA), Tamara Owen, EMBA '02, has always sought to help people over- come challenges. "There's nothing more satisfying than removing barriers so people can be successful, and helping them have purpose and be a part of a larger solution," says Owen, who also spent much of her career at the helm of several Buffalo hospitals. Founded more than a century ago, VIA— formerly Olmsted Center for Sight—helps people who are blind or visu- ally impaired achieve their highest level of inde- pendence. Aer joining in 2013, Owen has led the thriving nonprofit in providing vision rehabilitation, education and employment services to more than 2,500 individuals a year. "I measure our impact through the lives of the people we serve," Owen says. "When a child who is blind can partic- ipate in a classroom and in recess right alongside his or her sighted peers, that's success. When we provide a machine operator or mortgage broker who is becoming blind with the tools and strategies to keep working, that's success. It's about every individual we can help live a joyful, purposeful life." Cartier Owen Jacobi with her husband and dogs at WNYIL's annual Disability Pride Parade.

• Cover