University at Buffalo School of Management

Buffalo Business - Spring 2022

The magazine for alumni and friends of the UB School of Management

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Spring 2022 Buffalo Business 11 Institute of Allergy and Infectious Diseases to fund the devel- opment of its vaccine through phase 2 clinical testing. Today, health care entrepreneurship is booming, driven by this desire to help, as well as an industry-wide shi toward preventing illness and away from the traditional fee-for-ser- vice models that reward providers for the number of patients they see. The COVID-19 pandemic also accelerated the adop- tion of new digital health technologies, setting an all-time high venture funding record of $14.7 billion in the first half of 2021—and surpassing the 2020 total in just six months, according to Forbes. Around the world and across the industry, School of Management alumni like Somogyi are leading health care entrepreneurship—from recent graduates founding fresh startups, to serial entrepreneurs who have revolutionized the industry, to thought leaders in higher education. Rethinking both sides In the U.S., the Center for Medicare and Medicaid Innovation was established by Congress in 2010 to develop and test new health care payment and service delivery models. The center has been a key driver of entrepreneurship on the delivery side of the U.S. health care system, according to Larry Zielinski, executive in residence for health care administration in the School of Management. "The systematic move toward paying to keep people healthy is the big trend in health care reimbursement, and it seems like it's the only thing that both political parties can agree on," says Zielinski. "Every administra- tion since 2010 has continued to put more emphasis on this issue through the CMS Innovation Center." Zielinski

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