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MGG 622 MGG 633 MGG 640 MGG 643 MGG 660 MGO 634 Special Topics: Leadership Development Modeling Managerial Processes Theory and Practice of Negotiations Team Building in Organizations Introduction to Entrepreneurship Project Management Marketing Management Concentration Marketing touches all of us every day of our lives and has become a key factor producing business successes. The Marketing Concentration is designed to provide students with the concepts, tools, and techniques needed for the analysis, planning, implementation, and control of marketing programs. Through a combination of lectures, case discussions, simulations, hands-on projects, executive presentations, and exercises, the concentration introduces students to various aspects of the marketing function in an organization. Objective This concentration is designed to provide sufficient training for entry-level line and staff jobs in marketing, and provide a broad enough perspective to prepare students for managerial careers. Description In addition to the required core and concentration courses, students pursuing this concentration can take electives in special topic seminars in marketing, other marketing electives, or independent study in marketing. Career Opportunities A recent study, by an executive recruiting firm, reports that more top-level corporate executives have come out of marketing than any other functional area. As a matter of fact, about 30% of the Fortune 1000 CEOs spent a considerable part of their careers in marketing. You will find marketing positions in all types of organizations and sizes of institutions. Entry-level positions include those in brand and product management, advertising, marketing research, sales, customer affairs, new product planning, market analysis, physical distribution, purchasing, retailing, and consulting. FIRST YEAR Fall Semester MBA Core 15 credits Spring Semester MBA Core 10 credits MGM 667 Marketing Research* Elective 3 credits (optional – see spring second year) SECOND YEAR Fall semester MGM 651 Consumer Behavior* Marketing Elective from list below* Electives and/or internship – 9 credits Spring Semester MGO 642 Integration of Business Foundations – 1 credit MGO 644 Business Practice – 1 credit Marketing Elective from list below* 16