University at Buffalo School of Management

Buffalo Business - Fall 2022

The magazine for alumni and friends of the UB School of Management

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Autumn 2022 Buffalo Business 19 many third parties most organizations have to work with and trust. AK: The other thing to consider are attacks from the physical realm onto the cyber realm. For example, cutting transatlantic cables to the United States would be a massive attack on economic and communications infrastructure around the world. Or, one good missile packed with buck- shot at the right height could take out most of the GPS satellites, which would disrupt all of our transportation, location and communication systems, not to mention all the GPS targeting for our military. DS: It's important to draw a distinction between these different types of cyberwarfare. A lot of what we're seeing on the news is information warfare—with fake social media posts and flooding communications channels with garbage data. But another, perhaps less flashy, kind of attack are distributed denial of service attacks that cause the breakdown of web services around the world and are a real concern even beyond information warfare. AK: As for businesses, the old thinking was that they'd protect their computer systems because it would affect stock prices, but the reality is that it doesn't. Stocks may lose points for a short period of time, but studies have shown that within a year, prices are back up to where they were before the breach. What I worry about is that people will give up and take all of it as the price of doing business, and then it won't be just losing your customer base or some credit card numbers, it'll be a power plant, oil refinery or sewage treatment plant shut down. The one thing we cannot do is give up. DS: Unfortunately, many companies won't do anything until there's some sort of legislation with teeth, and that is the current push. And the "with teeth" part is import- ant because we do have legislation, but it has largely bared no teeth. There is some optimism, however, in the form of general consumers—we have to vote with our money and push companies to do better with the information they're storing, and how they're storing it and securing their systems.

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