University at Buffalo School of Management

Buffalo Business - Spring 2023

The magazine for alumni and friends of the UB School of Management

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Spring 2023 Buffalo Business 9 O pen up a web browser, visit Google and enter your name and the city where you live. What you'll find are hundreds of results, likely with your address, the size of your property, value of your home and more. This sensitive personal data is all public record — legally shared and nearly impossible to scrub from the web, according to Kevin Cleary, clinical assistant professor of management science and systems. "The average person has lost complete control over where this information comes from and how it flows," he says. "I've written to my congressman, even going so far as to look up all his personal information online and include that in my message — intention- ally being provocative about it — and all I got back was a form letter. I don't think he even understood the problem." PRIVACY IN A WORLD OF INFORMATION DO NOT TRACK INFORMATION DATA BY KEVIN MANNE The average person has lost complete control over where this information comes from and how it flows ... The ecosystem where our data exists is really violated. KEVIN CLEARY Clinical Assistant Professor Management Science and Systems " "

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