University at Buffalo School of Management

This session will review the types of data and dashboards managers can use to navigate a crisis. Specifically, we will explore the use of decision-driven data analytics (vs. data-driven decision making) before, during and after a crisis. Business use cases, best practices, and frameworks for decision-driven data analytics as it relates crisis and change management will be presented. Lindsey earned his PhD from the Kelley School of Business at Indiana University. He has published academic articles in the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: Applied, and Journal of Advertising. Lindsey also has written for Fortune magazine and been quoted in major media outlets, including The Wall Street Journal, Forbes, NPR Marketplace, The Washington Post, Bloomberg, USA Today and NBC News. h. An Ethics of Dissensus: Cultivating Inclusivity in Troubled Times – Room 108 Cheryl Emerson, Clinical Assistant Professor, UB School of Management Have you ever wondered why inclusion always comes last, in the DEI triangle? Does diversity + equity = inclusion, or does the DEI triangle simply follow alphabetical order? I suggest that despite the apparent progression of terms, forward strides in diversity and equity do not guarantee inclusion. This workshop takes a hard look at the difficulty of cultivating a climate of inclusion in today's troubled times, seeking new strategies to navigate the rising pressures of polarization and social unrest. As the opposite of "consensus," an ethics of dissensus can help to foster a deeper, more genuine sense of inclusivity in an organizational setting. Emerson is a clinical assistant professor of communication literacy in the Department of Organization and Human Resources in the UB School of Management. Her research explores the role of human perception in communication settings, across the interdisciplinary fields of philosophy, language, and literature. i. Storytelling in Business – Room 109 Nicole Zeftel, Clinical Assistant Professor, UB School of Management This session will address how the ability to tell good stories and understand narrative — while usually thought of as skills belonging to the humanities — can be essential tools for effective communication in business leadership. Zeftel is a clinical assistant professor of business writing and communications in the UB School of Management. Her teaching focuses on writing across digital platforms and the ways storytelling can be a tool for effective business communication. She holds a PhD in comparative literature from the CUNY Graduate Center. 11 a.m. — BREAK Keynote Presentation 11:15 a.m. — When You're Not in Kansas Anymore: Managing Successfully Under Disrupted Conditions – Ballroom Natalie Simpson, Professor and Chair of Operations Management and Strategy, and Associate Dean for Graduate Programs, UB School of Management Efficiency and control are the stars we steer by under normal conditions. Disruption throws us into a different hemisphere, where those stars aren't helpful, or even present in the sky above us. To learn how to navigate this new world, we'll examine the successful practices of professionals and organizations that routinely operate under disruption. Emergency response, rapid product development, and even large-scale artistic endeavors are all examples of complex project work without precise control over the circumstances, and all these groups share intriguing operational habits we can adopt when we're suddenly thrown into the same situation.

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