University at Buffalo School of Management

Spring 2025 Buffalo Business 19 For KMS, Pant developed a tailored marketing roadmap backed by a digital audit, providing actionable strategies for growth by boosting visibility and engage- ment with a diverse audience. Throughout the project, Pant says she learned the value of a targeted digital audit and the impact small, stra- tegic changes can have on audience engagement, which is key in product management. She also appreciates that the project will create meaningful change by amplifying the mission and reach of KMS. "I learned the importance of creating user-centered solutions and leveraging efficiency in product design," she says. "Working on these projects under Professor Krupski's guidance gave me experience in tackling real- world problems, a skill I'm eager to carry forward as I grow in the product industry." Business analysis Abhishek Harihar, who will graduate with an MS in Business Analytics this summer, worked with M&T Bank to develop dashboards the company can use to integrate data storytelling into presentations at its quarterly and monthly reviews. His Projects Clinic team also analyzed the impact of M&T's training programs on productivity to identify areas for improvement. Harihar says his work with the Projects Clinic has been an invaluable learning experience, especially as an international student. "In India, internships typically occur during breaks, so managing my academic and internship commitments here in parallel has prepared me for real-world chal- lenges," he says. "Working within a small team where we openly communicate and make collaborative decisions has also helped me develop confidence in sharing ideas freely, which is essential in a professional setting." In addition to his work with M&T, Harihar also worked on two other projects during the fall semester: one that assessed billing practices for Kruger Immigration Law and another that helped Chiavetta's BBQ develop growth strategies. "These projects will enhance operational effective- ness, drive strategic decision-making, and support the growth of our clients through targeted insights and data- driven solutions," says Harihar. "I've learned the impor- tance of flexibility and cultural awareness, skills that will help me make a meaningful impact as I transition into the workforce, ensuring that I can contribute effectively and thoughtfully in any setting." To learn more about the Projects Clinic or to connect your business with students who can help solve a problem, visit management.buffalo.edu/projectsclinic. Professors Michael Krupski and Cassie Nguyen with graduate students Abhishek Harihar and Kavita Pant in the Projects Clinic space in Alfiero Center. Photo: Tom Wolf

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