The magazine for alumni and friends of the UB School of Management
Issue link: http://ubschoolofmanagement.uberflip.com/i/1538623
Autumn 2025 Buffalo Business 7 Photo: Tom Wolf 02.19.2025 2024.241 Action Coming Soon: The Murchie Shore Data Theater* By Jacqueline Ghosen Stepping Up C E L E B R AT I N G T H O S E W H O M A K E A D I F F E R E N C E T he School of Management will soon be home to a fully equipped high-tech data analysis lab, the Murchie Shore Data Theater. Set to open in 2026 and located on the second floor of the Alfiero Center, the facility will provide a space uniquely designed for collaborative data analysis. Available to all disciplines within the school, the data theater will feature flexible configurations, large screens and state-of-the-art hardware and soware, enabling users to interact with and make sense of complex information for the purpose of research, teaching, simulations, immersive visu- alization and decision-making. The Murchie Shore Data Theater is made possible by a $1 million gi from Tunney Murchie, BS '75, MBA '76. A successful businessperson who founded Lackawanna Products and its startup spinoff, LPC Logistics, Murchie exemplifies what hard work and commitment can lead to. The extraordinary success of the companies he has founded is proof. Murchie is also a longtime and generous supporter of the university and its athletics program. At Murchie's request, the data theater will be co-named with Cynthia Shore, BS '81, MBA '82, longtime senior assistant dean of alumni and external engagement, whom Murchie wishes to honor in appreciation for her efforts connecting him and many other alumni with the School of Management. "Thanks to Tunney's generosity, we will be able to turn data into insight at a scale we've never had before," says Ananth Iyer, dean of the School of Management. "The Murchie Shore Data Theater will become a hub where students, faculty and industry partners immerse themselves in sophisticated datasets, collaborate across disciplines and develop data-driven solutions that shape smarter businesses and a better world." *In recognition of a leadership gift made by Tunney Murchie, the UB Council endorsed a resolution on June 2 to name the School of Management's new data theater the Murchie Shore Data Theater. Naming is subject to the approval of the SUNY Board of Trustees. Center 02.19.2025 ANALYSIS THEATER 2024.241 The data theater will feature an open floor plan that can be easily configured to meet the needs of various meetings. At left, top: Close-range view of projection wall. At left, bottom: View from Alfiero Center second floor atrium. Below: View of projection wall from the back of the theater. Right: Cynthia Shore and Tunney Murchie. Data theater concept renderings courtesy of University at Buffalo Facilities.