University at Buffalo School of Management

Buffalo Business - Spring 2014

The magazine for alumni and friends of the UB School of Management

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Nonprofit Org. U.S. Postage Paid Buffalo, NY Permit No. 311 Office of the Dean School of Management University at Buffalo 160 Jacobs Management Center Buffalo, NY 14260-4000 Cert no. XXX-XXX-XXXX Heather Fildes learned a lot about marketing in her undergraduate classes, but she gained some keen insights on the nitty-gritty of brand management during her yearlong internship in the marketing communications department of BlueCross BlueShield of Western New York. She was the only undergraduate among four School of Management students awarded a donor-supported nonprofit internship stipend. Heather worked 20 hours a week in her own cubicle with her own real projects to manage. So in addition to what she learned from textbooks, she graduated with the kinds of skills and contacts you can only get at work. Now she's taking that work to the marketplace. A great reason to support UB is what students like Heather will do in the future. Thanks to you, I grew outside the classroom in ways that will support my future. The best public universities have the strongest private support. www.giving.buffalo.edu or toll free at 855-GIVE-2-UB

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