stepping Up
CELEBRATING THoSE WHO MAKE A DIFFERENCE To THE SCHooL oF MANAGEMENT
Remembering Dr. Jain
School mourns passing of a beloved marketing professor
16 Buffalo Business Autumn 2016
Photo: KC Kratt
Arun K. Jain, longtime faculty member and Samuel P. Capen
Professor of Marketing Research in the School of Management,
died unexpectedly March 3. He was 71.
Born in India, Jain earned advanced degrees in business from
the University of Allahabad and came to the U.S. in the late 1960s.
After graduating from the International Center for the Ad-
vancement of Management Education at the Stanford University
School of Business in 1968, Jain obtained an MBA from the Uni-
versity of California at Berkeley. He went on to earn a doctoral
degree in marketing in 1974 at the University of Pennsylvania in
Philadelphia, where he worked as a research assistant at the Whar-
ton School.
Jain joined the University at Buffalo in 1973 and, over the
course of the next 42 years, impacted the lives of countless students
and contributed significantly to the school's reputation through his
scholarship and many media interviews.
A Fulbright scholar and prolific researcher, Jain published
more than 60 articles in international journals and in 1982 co-
authored "Marketing Research: Applications and Problems," an
influential text in the field of marketing.
Known nationally and internationally as an expert in retail
marketing, especially supermarket retailing, he often was cited in
such media outlets as the Associated Press, the New York Times,
the Wall Street Journal and Bloomberg Businessweek.
In 2000, he established the school's Center for Relation-
ship Marketing, which analyzes transactional data from
more than 5 million households.
Well known for his popularity with students, Jain
and his wife, Jean, often hosted student receptions
in their home. He received the "Professor of the
Year" award in 1989 and "Most Captivating
Professor" in 1997. He was also a recipient of
the prestigious SUNY Chancellor's Award
for Excellence in Teaching in 1990.
"It's rare to find someone who
was such an accomplished re-
searcher and academic on the
