University at Buffalo School of Management

showed distinct variations in characteris- tics, purchasing behavior and response to price and discounts. Price had the smallest impact on the health-driven group, where 92 percent of buyers consistently purchased healthy op- tions. The moderate group was more price sensitive and likely to balance between healthy and regular versions of products — about half of buyers in this group chose healthy options. The third group was most affected by price and preferred regular ver- sions over healthy alternatives. Retailers can use these findings to design strategies to meet demand for and encourage purchases of healthier products, according to the authors. The study pro- vides guidance to retailers about products to bundle for promotions and which ele- ment of the bundle to promote. As for public policy, "If government agencies are to have any impact in pro- moting healthy consumption, they need to tailor their strategies to specific behavioral segments," says Trivedi. Trivedi collaborated on the project with Karthik Sridhar, assistant professor of marketing, Baruch College Zicklin School of Business; and Ashish Kumar, assistant professor of marketing, Aalto University School of Business. x Hamlen, Rao retire After 43 years of service, Susan Hamlen retired in May. An asso- ciate professor, Hamlen was chair of the Ac- counting and Law De- partment since 2003. She earned a doctorate in accounting and a master's in management from Purdue University, as well as a bachelor's in accounting from the University of Califor- nia at Berkeley. Hamlen taught introductory, intermediate and ad- vanced accounting at the undergraduate, master's and doctoral levels, and is author or co-author of several accounting text- books, book chapters and scholarly journal articles. Hamlen also served on the Faculty Senate, the Provost's Advisory Task Force on Incentives and Resource Allocation, the President's Task Force on Women at UB, and the Graduate School Personnel Committee. Most recently, she co-led the school's successful AACSB reaccreditation for the accounting program. H. Raghav Rao, SUNY Distinguished Service Professor in the Management Sci- ence and Systems Department, retired in July after nearly 29 years. He has a doctor- ate from Purdue University, an MBA from Delhi University and a B Tech from the Indian Institute of Technology. Rao was co-architect of UB's Information Assurance (IA)/Cybersecurity program and taught in- formation assurance, networks and e-com- merce. He has received numerous distinc- tions, including the SUNY Chancellor's Award for Excellence in Scholarship and Creative Activities and a Fulbright Fellow- ship. He also was honored as a World Class University Professor at Sogang University from 2010 to 2013. Rao and his colleagues raised several million dollars in grants for research, ca- pacity building and scholarship, and his research has been funded by the National Science Foundation. He is delighted that his IA students have landed careers with the Department of Defense, Department of Energy, the FTC and such firms as Deloitte, HP, Ernst & Young, M&T Bank and Microsoft. x How to prevent your work- place from turning toxic When employees are undermined at work, they begin to undermine their colleagues — caus- ing a vicious cycle, ac- cording to new research from the School of Man- agement. Published in the Journal of Applied Psy- chology, the study advises organizations to develop workplace ethics training programs and hire employees who value morality, to limit the cycle of undermining. Managers Hamlen Rao Lee Autumn 2016 Buffalo Business 21

• Cover