Autumn 2025 Buffalo Business 21
Robot teamups: When AI forms
unscripted alliances
"The results suggest that providing minimal instructions when
using specific large language models, such as ChatGPT-4, can
lead to behaviors that mirror human conduct, narrowing the gap
between synthetic simulations and real-world dynamics."
— Shaojie Tang, professor of management science and systems,
and faculty director of the Center for AI Business Innovation,
on his research examining whether generative AI assistants
with different or conflicting goals can choose to cooperate because each
recognizes the benefits of collaboration — even when they aren't given any
instruction to do so. Read more at bit.ly/UB-robot-teams.
AI-driven subscription models
reshape retail landscape
"Retailers that leverage AI tools to deliver seamless cross-channel expe-
riences and hyper-personalized value will be the ones to succeed in
an increasingly competitive market. Subscriptions are no longer just
about free shipping or occasional discounts — they're a powerful tool
for creating a continuous relationship with consumers."
— Dinesh Gauri, Melvin H. Baker Professor of Marketing, and
faculty director of the Center for Marketing Analysis, on his
research showing that retailers are rapidly adopting artificial intel-
ligence and subscription-based models to enhance customer loyalty
and drive growth. Gauri interviewed more than 1,800 shoppers for
the study. Read more at bit.ly/UB-RetailAI.
How advertising impacts Wall Street
"Advertising isn't just about persuading customers —
it can also be a powerful signal to investors about a
company's future."
— Inho Suk, associate professor of accounting and
law, on his research that reveals how product
advertising — traditionally viewed as a tool for
influencing consumer behavior — can serve a
dual purpose: supporting product sales and providing valuable
insights to help analysts make more accurate forecasts and, in turn,
influencing investor decisions. The study is forthcoming in the
Journal of Accounting and Public Policy. Read more at
bit.ly/ub-analystaccuracy.
