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Autumn.2013Final_layout 8/1/13 12:48 PM Page 24 Insights Complacency, apathy lead people to ignore disaster warnings, researchers say New in Print Compensation 11th Edition By Jerry Newman, George Milkovich and Barry Gerhart (McGraw-Hill, January 2013) The authors examine the strategic choices in managing total compensation. They also discuss major compensation issues in the context of current theory, research and real-business practices, and showcase practices that illustrate new developments in compensation practices as well as established approaches to compensation decisions. Practical Operations Management By Natalie Simpson and Philip Hancock (Hercher Publishing, December 2012) The book portrays operations management as a human endeavor, inviting students to examine a wide variety of operations through the eyes of an analyst. Each chapter is threaded with an evolving case study that features the analyst at work in a broad range of settings including manufacturing, services, health care and disaster relief. It includes all core topics in operations management and supply chain management as well as innovative coverage of risk and disruption. x 24 Buffalo Business Autumn 2013 Trivedi receives Fulbright Award Minakshi Trivedi, professor of marketing and chair of the doctoral program in the School of Management, has received a Fulbright Scholar Award. T h e Fu l b r i g h t Trivedi award will fund Trivedi's academic activities in India next year. She will spend the spring 2014 semester conducting research and offering a doctoral seminar on the subject of social media in emerging economies. As a representative of the United States in India, Trivedi will help fulfill the principal purpose of the Fulbright Program: to increase mutual understanding between the people of the U.S. and the people of the more than 150 countries that currently participate in the program. Trivedi has presented her research widely at several international conferences, such as the annual Marketing Science conference; the Institute for Operations Research and the Management Sciences conference; and the International Federation of Operational Research Societies conference. She has been published in many leading marketing journals, including Marketing Science, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science and Journal of Business and Economic Statistics. x A number of factors, including complacency and apathy, can be blamed for citizens' failure to heed disaster warnings, according to recent research from the School of Management. Raj Sharman, associate professor, and H. Raghav Rao, SUNY Distinguished Service Professor, in the school's Management Science and Systems Department, studied a Sharman number of post-disaster reports. They assessed why some people refused to evacuate in the face of warnings about imminent tornadoes, hurricanes and other emergency situaRao tions such as campus shootings and industrial accidents. The reports were conducted by organizations including the National Weather Service, National Oceanic and Atmospheric Administration and the Congressional Research Service. The researchers found that past personal experience in "riding out" storms can lead people to feel complacent when receiving emergency warnings. On the other hand, previous warnings that proved to be false can result in apathetic responses when another warning occurs. Post-disaster surveys also showed that many people lacked awareness about how serious the situation was when warnings happened.