University at Buffalo School of Management

Buffalo Business - Autumn 2014

The magazine for alumni and friends of the UB School of Management

Issue link: http://ubschoolofmanagement.uberflip.com/i/359417

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"Socialmediabecomes veryimportantforthese businesses,evenmorethan forbigcompanies.Onceyou haveenoughofafollowing onTwitter,momentum buildsandyougetanentire networkgoing." — Ram Bezawada Associate Professor of Marketing C R E A T I N G A B U Z Z

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