The magazine for alumni and friends of the UB School of Management
Issue link: http://ubschoolofmanagement.uberflip.com/i/359417
"Socialmediabecomes veryimportantforthese businesses,evenmorethan forbigcompanies.Onceyou haveenoughofafollowing onTwitter,momentum buildsandyougetanentire networkgoing." — Ram Bezawada Associate Professor of Marketing C R E A T I N G A B U Z Z