University at Buffalo School of Management

Buffalo Business - Spring 2013

The magazine for alumni and friends of the UB School of Management

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Close-Up: Reginald Sanders Sanders in Mali with Mary Beth Leonard, the U.S. Ambassador to Mali. National Guard Commander Uses Business Skills to Promote Unit School of Management alumni have distinguished themselves as leaders in a wide variety of business fields, such as banking, entrepreneurship, accounting and health care management. Reginald Sanders, EMBA ���97, however, is using his business acumen in an area that is not as common among our graduates: the U.S. Armed Forces. Sanders is a colonel in the New York National Guard and brigade commander of the historic 369th Sustainment Brigade, better known as the ���Harlem Hellfighters.��� A recent graduate of the United States Army War College, he also serves as the superintendant of the Maneuver Army Training Equipment Site at Fort Drum, New York, and recently became the United States Property and Fiscal Deputy Officer. Sanders joined the Regular Army after receiving his undergraduate degree from Western New England University in 1983. Upon retiring from active duty in 1988, he went to work for Chrysler and joined the New 16 Buffalo Business Spring 2013 York National Guard. Both careers have taken him around the world. At Chrysler, he served as the international senior manager for its Mopar (motor parts) division in Asia, where he helped design the Singapore logistics center. He later became the operations manager for Mopar���s storage operation in Morrow, Georgia, and finally served as senior manager for roadside assistance and customer relations in Europe before retiring in 2009. ���My favorite mentor at the School of Management was Dr. Arun Jain,��� Sanders says. ���His slogan of ���marketing is everything, everything is marketing��� helped me immensely during my career at Chrysler. ���But it���s really in the Army that I have used my marketing skills, during our deployments in Saudi Arabia, Iraq, Kuwait and Mali in Africa. I have helped the Hellfighters market themselves as a premier military unit prepared for any assignment worldwide.���

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